Customer Care

Your personal data is in safe hands

General Data Protection Regulation, or GDPR, governs how businesses process and store and handle customer data. Our helpful guide explains what it means for you. 

Want to know the basics?

GDPR is really easy

We'll keep things simple and explain to you what you should know...

All businesses in the UK who process personal data have to comply with the General Data Protection Regulation (GDPR for short). You may have heard of GDPR and we want to explain how this applies to you and your relationship with Butterfly fresh Ltd.

At its heart, GDPR wants to better reflect the modern world we live in and make sure our personal information is kept safe and secure by businesses that use it. It's a good thing for all of us.

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What is personal data?

Personal data is any information which relates to you. From your name and address to unique account numbers, any information that can identify you can be classed as personal.

This information is used by a vast array of organisations from your employer storing your personal details at work, to how your favourite shop targets you with their promotional offers.

Under GDPR, businesses are required to take greater care over your personal information and how it's used.

What does GDPR say?

GDPR aims to put you in further control of your information. You now have additional rights & this includes the right to access the information companies hold so you can understand what companies know about you. More information can be found in our privacy notice at the bottom of this page.

Your privacy is our priority

We keep your personal data safe

Our commitment to keeping your information private and safe. 

Our privacy notice reflects our open and honest approach to how we collect and use your information.

In summary this policy explains how:

• We collect your data 

• How we use your data

• How we take your privacy very seriously

Why and how we use your personal data

​We want to provide you with the best possible shopping experience and using some of your information helps us to do that. By using your information, we can carefully select products that we think may be of interest in.

If you are a customer or signed up to hear from us, then we may communicate things like promotions, discounts, new product launches or sale previews to you via email or text.

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1. Data Controllers and Data Protection Officer

An organisation who collects, uses and manages personal data as you shop, is known as a Data Controller. The person whose job it is to make sure we act in accordance with the law is the Data Protection Officer. It’s who you should contact if you have any concerns over the use of your data.

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2. How we use your personal data

We collect personal data to help us provide you with the best possible shopping experience. This is so we can make the right goods and services easily accessible to you and to also keep you in the know about things that may interest you. It’s nothing to worry about and we’re always here to help.

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3. Why we need your personal data

Personal data is anything that identifies you or relates to you. Things like your name, home address, email address or account details. We’ll only collect and use this information where it is needed for us to be supper-efficient in providing the goods and services you want from us. Plus, we’ll only keep your data for as long as we are required to do so by law.

4. Who we transfer personal data to

Transferring your personal information to trusted partners such as courier companies delivering your parcels needs to take place so we can provide the best service to you. You can be sure that all the right safeguards are in place when we transfer your personal data.

5. Your rights

You have a number of rights under data privacy laws. You can have errors corrected, restrict how your information is used, object to the way your information is processed and control how it’s used for marketing purposes. You can also request a copy of what data we hold and make a complaint.

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​7. Fraud Prevention

Whether it’s our own checks or with the help of trusted third parties, you personal data will be used for fraud prevention purposes so that we can minimise any risk to you or us while you shop.

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8. Contacting us and Unsubscribing

If you have any queries about data protection or would like a full list of companies who may receive your information, write to us and we’ll provide everything you need. To unsubscribe from marketing offers and updates. You can telephone or write to us and we’ll do everything we can to help.